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Course Description
This course is 35 learning hours. It is recommended that students spend an average of 7 hours per week on this course.
This course is designed for sales professionals who want to refresh their tactical and strategic selling skills. You'll learn a client-focused, solutions-based selling system and gain a shared language and approach to align your skills and knowledge. Whether this is your first professional selling course or you're a seasoned sales professional looking to apply your experience to the latest best practices, the course adapts to various experience levels to ensure meaningful engagement for everyone.
Course Outline
- Week 1: Building a sales career plan
- Week 2: Self-motivation techniques
- Week 3: The sales professionals' toolkit
- Week 4: Planning for sales success
What You Will Learn
- How sales best practices are defined
- The difference between tactical and strategic selling skills
- What it means to be a sales professional
Notes
By enrolling in this course, you will be automatically enrolled in the Certificate in Principles of Professional Selling.The Faculty of Open Learning & Career Development recommends an intermediate level of English language proficiency for the most effective learning and participation in our online and face-to-face courses. A list of the minimum recommended scores on some common English tests can be found on our website. If you have questions about your English language proficiency and ability to succeed in this course, please contact openlearning@dal.ca.
Recommended For
- Individuals beginning a career in sales
- Those in client-facing roles who want to strengthen their selling skills
- Professionals in business development, account management, or entrepreneurship who are looking for a structured, proven approach to engaging customers and generating business growth.
Applies Towards the Following Certificates
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and the CEO of Sales Training Experts, one of Canada’s leading sales consulting firms. With a track record of driving revenue growth, building high-performance teams, and navigating complex enterprise sales cycles, Matthew brings a unique blend of practical experience and strategic insight to the world of professional selling.