Course Description

No matter what you aim to accomplish, you will need to gain trust, acceptance, and cooperation from other people to achieve it.  That’s what the art of persuasion is all about – motivating others to want what you want and take action – in an ethical and non-manipulative manner.

The average person attempts to influence 100 or more people a day, however, most of us use only one or two approaches repeatedly with limited results. Being able to persuade others is a critical communication skill, high in demand in today’s work environments. 

This evidence-based course will demonstrate how persuasion and influence really work. Learn simple techniques to increase your personal impact and change your world for the better, both ethically and subtly.

Course Outline

  • Context and Benefits of Persuasion, Influence, and Personal Power
  • Influence Messages that Work
  • Pre-suasion: Preparing People to Embrace your Influence Message in the Moment Before You Deliver It
  • Personalizing the Persuasion


The course will be offered over a 4-week period. Reading assignments will be completed prior to classes two to four.  Each reading assignment is approximately 30 to 60 minutes in length.

Recommended For

This course is for those who would like to learn to apply the principles and best practices of persuasion and influence to gain cooperation, trust, and commitment from others.  Examples from workplace, community, and family/friend settings will be discussed.

Applies Towards the Following Certificates

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrolment. Please complete a Course Inquiry so that we may promptly notify you when enrolment opens.
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