Course Description

Please Note:

The Art and Practice of Leadership Development Certificate Program and all related courses have been suspended indefinitely.  We are no longer accepting new applicants and will be contacting current participants with options for completing their certificates.

It is our intention to have a new leadership certificate program in place in 2020.

We sincerely regret any inconvenience this may cause.


The Seven Strategies of Master Presenters is a highly interactive workshop that is based on the book of the same name. Brad and his co-author interviewed over 30 of the best presenters in North America in order to discover how they became Master Presenters. In this hands-on workshop, you will learn how to use the seven strategies that differentiate masterful presentations from their less effective counterparts.

This is an elective course for the Certificate in The Art and Practice of Leadership Development or can be attended as a stand-alone course.

Methods of Instruction

This course is highly experiential. Participants will spend most of their time practicing the delivery of high impact presentations. The participants will be asked to bring to the course a presentation which they have already given or one they are preparing to give. They will also be asked to prepare beginnings and endings, and to prepare and give one presentation during class time. The participants will learn these skills through practice and will refine the skills with the help of constructive feedback from the instructor and other group members. Participants will observe and learn how to improve both their verbal and non-verbal presentations. All of us learn best when we receive accurate feedback.

Transfer of Learning

Participants will receive a copy of Dr. Brad McRae’s book The Seven Strategies of Master Presenters, The Master Presenter’s Workbook and The Master Presenter’s Presentation Form. Past participants have stated that they have improved their ability to present from 50 to 99% and have had fun doing it.

Course Outline

Day 1 - registration/check-in will start at 8:00 a.m. with sessions to begin at 8:30 a.m. and adjourn at 4:00 p.m. Day 2 will commence at 8:30 a.m. and adjourn at 4:00 p.m.
There will be 15 minute mid-morning and afternoon coffee breaks. This course includes lunches, refreshment breaks, seminar materials and a certificate of completion.

What You Will Learn

By the end of this presentation you will:

  • Hook your audience’s attention in the first seven seconds
  • Establish your believability and credibility in the first five minutes
  • Significantly increase your effectiveness with powerful beginnings and memorable endings
  • Develop a key theme to make your presentation cohesive from start to finish
  • Develop Defining Moments so your audience “gets it and gets that they get it”
  • Make your presentation memorable and transferable
  • Engage your audience by using multi-media and other audience participation methodologies


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"Brad McRae provided me with some of the most valuable suggestions that I have ever received in my career as a professional speaker. He not only knows what it takes to be a master speaker, he is a master coach who supports you and challenges you to be the best you can be."

"My expectations were far surpassed by anything I could have imagined. It gave me the confidence in two days that I have been searching for. And for that, no amount of thanks could be made."

"Brad was a keen observer and knew when to lecture, coach or let us learn from each other."

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
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