Course Description
This course will teach how to write persuasively to move readers to action, which requires a strategic approach, particularly when you are creating complex documents, such as formal proposals. Focusing on reports and proposals, this course will give you practical strategies that will enable you to use writing to make action happen.
Course Outline
- Week 1: perspective-taking, a technique used for stakeholder analysis.
- Week 2: the three classic modes of persuasion.
- Week 3: high stakes persuasive writing – recommendation reports.
- Week 4: high stakes persuasive writing – proposals.
What You Will Learn
- Develop a document persuasion strategy
- Apply the three classical modes of persuasion
- Create compelling recommendation reports
- Craft winning proposals
Notes
This course is offered in collaboration with Smartfirm and is hosted on their learning management system. While the course is primarily self-paced, it includes two mandatory live virtual coaching sessions, scheduled on Wednesdays at 7:00 p.m. AT via TEAMS (unless a change is indicated by the instructor). As an instructor-led course, participants will have access to guidance and support from the instructor throughout the duration of their studies. All course requirements must be completed by the designated end date. Attendance at synchronous sessions is compulsory, and in the event of illness or other extenuating circumstances, participants are required to notify the instructor.
By enrolling in this course, you will be automatically enrolled in the Certificate in Technical Writing.
Recommended For
- Professionals who write persuasive documents, such as recommendation reports or proposals
- Sellers and Non-sales sellers who need their audience to take action
- Writers of formal or informal documents who want to change minds and get results
Applies Towards the Following Certificates
- Certificate in Technical Writing : Elective courses (3)