Course Description
In this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective. Topics will cover basic marketing concepts, product and service development, strategic marketing planning, and how to keep pace in today's competitive market.
Course Outline
- What is Marketing?
- Market Segmentation & Targeting
- Product Development & Management
- Marketing Strategy
- Positioning & Differentiation
- Pricing Strategies
- Distribution Channels
- Promotion
- Digital & Social Media Marketing
- Marketing Plan
- Marketing Plan - Template Analysis
What You Will Learn
Upon completion of this course, learners will be able to:
- demonstrate a clear understanding of the marketing concept and how it applies in a real-world setting;
- demonstrate your understanding of Product Life Cycle as a basis for product management;
- identify the difference between marketing strategy & tactics and how they can be used to achieve marketing objectives;
- discuss the importance of positioning & differentiation and how they can be utilized as competitive strategic tools;
- utilize different pricing strategies;
- identify distribution objectives and how channel members can help in achieving them;
- explain common marketing communication methods and when to apply them; and
- develop a workable marketing plan that incorporates objectives, strategies, tactics & control measures.
Microcredential
This course provides learners with the opportunity to earn a microcredential. A microcredential is evidence of a skill or competency that is employment related. Dalhousie microcredentials are developed in collaboration with employers, industries, and/or organizations that relate to the content. A microcredential can be displayed on social media pages, digital resumes, personal webpages, and in email signatures. To earn the microcredential in this course, learners will need to successfully complete a competency-based assessment.
Notes
This course has scheduled written assignments and scheduled discussions within the term time frame. Course syllabus will be available on the course site.
The Faculty of OLCD recommends an intermediate level of English language proficiency for the most effective learning and participation in our online and face-to-face courses. A list of minimum recommended scores on some common English tests can be found on our website. If you have questions about your English language proficiency and ability to succeed in this course, please contact openlearning@dal.ca.
Recommended For
Applies Towards the Following Certificates ·
- Certificate in Business Management : Elective Course
- Certificate in Human Resource Management : Required Course
Applies Towards the Following Certificates
- Certificate in Business Management : Required