To write persuasively is to move readers to action. That requires a strategic approach, particularly when you are creating complex documents, such as formal proposals. Focusing on reports and proposals, this course will give you practical strategies that will enable you to use writing to make action happen. Over four weeks, you will complete four modules and two assignments. The course includes two virtual coaching sessions.
Week one will cover perspective taking, a technique used for stakeholder analysis. You will learn how to take somebody else’s point of view and use it to persuade them in your writing.
In week two, you will cover the three classic modes of persuasion. These three modes help you develop a strategy for connecting to your readers in powerful ways.
Week three will cover one of two instances of high stakes persuasive writing – recommendation reports. The purpose of a recommendation report is to persuade readers to act.
The final week looks at a second instance of high stakes persuasive writing – proposals. Proposals are the ultimate persuasive document.
What You Will Learn
By the end of the course, you should be able to:
- Analyze your document stakeholders
- Develop a document persuasion strategy
- Apply the three classical modes of persuasion
- Create compelling recommendation reports
- Craft winning proposals
Registering for this course will automatically enrol you in the Certificate in Agile Communications. You will not be charged for additional courses in the certificate unless you also enrol in those courses.
For more Technical Writing courses, click here.
- Professionals who write persuasive documents, such as recommendation reports or proposals
- Sellers and Non-sales sellers who need their audience to take action
- Writers of formal or informal documents who want to change minds and get results